1. General Information
This Cookie Policy sets out the rules for the use of cookies on the website www.ultrarent.com (the “Website”).
The administrator of the Website, and the entity placing and accessing cookies on the User’s device, is ULTRARENT Sp. z o.o., with its registered office in Opatówek, operating a non-destructive testing laboratory.
For matters related to cookies and personal data protection, you can contact us by email at info@ultrarent.com or by phone using the numbers listed on the “Contact” page of the Website.
2. What Are Cookies
Cookies are small text files that are stored in the memory of the User’s end device (computer, phone, tablet, etc.) while using the Website.
Cookies typically contain the name of the domain they originate from, their storage period on the device, and an assigned value (identifier).
Cookies do not change the configuration of the User’s device and are not used to install or uninstall any software.
3. What Cookies We Use and for What Purposes
The following categories of cookies may be used on our Website:
Necessary (technical) cookies
- enable the Website to function properly and allow the use of its basic features (e.g. displaying content, handling contact forms, remembering privacy settings);
- are installed on the basis of our legitimate interest, without requiring your consent, in accordance with Article 173(3) of the Polish Telecommunications Law.
Functional cookies
- allow us to remember your selected settings, such as the website language or content display preferences;
- their purpose is to improve your comfort when using the Website;
- are installed on the basis of your consent.
Analytical / statistical cookies
- are used to generate anonymous visit statistics and analyze how the Website is used (e.g. which subpages are visited most often), which helps us improve it;
- are typically provided by analytics tool providers (e.g. Google Analytics), who may act as separate data controllers;
- are installed only after you give your consent.
Marketing cookies
- may be used to display tailored marketing content, conduct remarketing activities, or measure campaign effectiveness;
- may come from our advertising partners and may involve profiling;
- are installed only if you give separate consent.
Detailed information about the cookies currently in use (file name, provider, purpose, retention period, category) may be made available via the cookie banner or in a separate technical table on the Website.
4. Legal Basis for the Use of Cookies
To the extent that we process personal data through the use of cookies, we apply the provisions of Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR).
Necessary cookies are used on the basis of our legitimate interest in ensuring the proper functioning of the Website and its basic features.
Functional, analytical, and marketing cookies are used on the basis of your consent, which you may withdraw at any time, without affecting the lawfulness of processing carried out before its withdrawal.
With regard to the technical storage of, or access to, information on your device, we apply Article 173 of the Polish Telecommunications Law implementing the provisions of the ePrivacy Directive.
5. Managing Cookie Settings
On your first visit to the Website, a cookie banner is displayed that allows you to:
- accept all cookies,
- reject all cookies except necessary ones,
- select detailed settings for individual categories.
You can change or withdraw your consents at any time using the “Cookie Settings” link/button (or similar) available at the bottom of the Website.
You can also manage cookies from the level of your web browser, in particular by:
- blocking the automatic handling of cookies,
- requesting to be notified each time a cookie is saved on your device,
- deleting cookies already saved.
Restricting the use of cookies may affect certain functionalities available on the Website (e.g. correct display of content or the operation of forms).
6. Cookie Retention Period
Session cookies are stored on your device until you log out of the Website, leave the Website, or close your browser.
Persistent cookies are stored for the period specified in their parameters, or until you delete them from your browser beforehand.
For analytical cookies, supervisory authorities recommend that their lifetime generally not exceed 13 months, and that data collected through them be stored for a maximum of 25 months.
7. Third-Party Cookies
The Website may use cookies originating from third parties, in particular providers of analytical or marketing tools (e.g. Google LLC).
These entities may process data obtained from cookies for their own purposes, as separate data controllers, in accordance with the rules described in their privacy policies (e.g. Google’s privacy policy).
We recommend reviewing the privacy policies of these providers to better understand their rules for processing data through cookies.
8. Personal Data and Your Rights
To the extent that cookies allow the identification of a natural person, such data may constitute personal data within the meaning of the GDPR.
In such cases, the controller of your personal data processed in connection with the use of cookies is ULTRARENT Sp. z o.o.
You have rights under the GDPR, in particular: the right to access your data, rectify it, erase it, restrict its processing, transfer it, object to its processing, and the right to lodge a complaint with the President of the Personal Data Protection Office (UODO).
Detailed information on the processing of personal data (including matters not directly related to cookies) is described in a separate Privacy Policy available on the Website.
9. Changes to the Cookie Policy
We reserve the right to make changes to this Cookie Policy, in particular in the event of:
- changes in the law,
- development of the Website’s functionalities or the technologies used,
- issuance of new guidelines by supervisory authorities (e.g. the President of UODO, the EDPB).
The current version of the Cookie Policy is always available on the Website in the “Cookie Policy” section, or as part of the Privacy Policy in the section concerning cookies.